Carlota Barberán Madruga

Architektur Zentrum Identity

The project deals with the development of a new corporate identity for the Architektur Zentrum in Munich. Therefore a former bunker in the heart of Munich is to be transformed and alienated into a termporary gallery.
My concept for a new ci uses a very strong typography as a base and builds upon it with a fine alienation of images and colors. This recalls the bold architecture of the bunker and combines it with transformative elements. It creates a strong recognition value that offers infinite options, is highly flexible and gives the institution the opportunity to grow further. Various factors were considered for the development:
Monochrome and colored implementations, small and large formats, a website that is more understandable for visitors, newsletters, social media etc.... All areas are varied, the basic elements are constantly changing.